What’s on my reading list: Shoe Dog

What’s on my reading list: Shoe Dog

Shoe Dog: A Memoir by the Creator of NIKEShoe Dog: A Memoir by the Creator of NIKE by Phil Knight
My rating: 5 of 5 stars

One of my all time favorites! I listened to it on Audible during my commutes. Sometimes I would sit in my car in my driveway and just keep listening. I found the history, geography and world culture lessons given through the lens of someone sharing their life story absolutely fascinating.
In January 2008, I saw the movie The Bucket List and crazy as it sounds, as a non-runner put “run a marathon” on my list. I’ve been running in a different brand ever since, but now that I have read this story I am going to the running store to pick up some Nike’s immediately.
Thank you Phil Knight for your contributions and thank you for sharing your story.

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Everybody Wants to be Somebody

This post is for everyone out there who sends communications to people . . .Everybody wants to be somebody. 
In today’s environment of mass media marketing it’s nice when someone actually knows us. 
My husband’s name is Chris. 
It is not Christopher
or Christian,
just Chris. 
It is a family joke when a phone or mail
solicitation is addressed to Christopher.  The biggest laugh we had over this was when a women’s clothier he purchased gifts from added him to their mailing list as Christina.  Really?

How we are addressed allows us to instantly recognize if this person is in our inner circle – we will take the time to hear what you have to say – or not – you obviously don’t know me so I’m hanging up or deleting this email.
I just couldn’t resist . . .
In person I am just as picky.  Please no “Ma’am” or “folks” or “hi guys”.  Definitely no “kiddo”.  I realize that you probably don’t know my name (except with the people who use kiddo).  How about just “hello”. 
Do you have any pet peeves about how you are addressed?  Comment below.

It’s Not THE Economy Its YOUR Economy

If I were to ask 10 people if they wanted to make more money chances are pretty stacked in my favor that I would get 10 out of 10 that respond with a “yes”. If I were to ask on a scale of 1 to 10 with 1 being minimum wage and 10 being the highest where would you want your earnings to come in. Again, I am certain that I will get a “Level 10” response.

For professionals, their level of income is predetermined by many factors. Experience, education, past earnings, and skill along with the value of the particular position to the organization are a few keys that determine how their income level is set.
Once established, let’s say at a Level 5, it’s very difficult for that employee to get it to move. There may be some type of monthly or quarterly incentives that can help give a short term boost, but nothing level changing. At the end of an entire business year they may be eligible for a merit increase if their company is able to do so, but again, the 2% they receive is not going to get them to the next level. It can take years to move to the next income level.

If you are in sales so you are very different. You are fortunate. You have within you the power to determine your income level. I know that’s a little pie in the sky. You’re not going to keep your job very long if you determine you want to be at Level 1 and if you think you need to be a millionaire to be at Level 10 that just may not be available. You do have control if you are a Level 5 or a Level 6. You can decide to work on your skills, know your product, be a company advocate and network and take yourself to a Level 7 or a Level 8. If you are already a 7 or 8 you can take it to 9 or 10. The best news is that you don’t have to wait for a year end review and hope that your boss determines that you are worthy.

No, you can decide today! You can change your behaviors TODAY! The state of the economy in the outside world does not matter to you if you are in sales. What matters is the state of the economy in your world. You create it. You affect it. You own it. You have control of your own personal economy.


I am going to take it one step further for you and be real specific. Let’s say, for this example that “average” equates to Level 5 since it is right in the middle and I am going to make up a salary for average. Let’s also say, to keep things simple, that every $10,000 in annual income moves you up one level.

Average income $42,000 – Level 5

Now, remember the professional from before who was at level 5. Let’s say his supervisor really, really, really appreciated his work and awarded him with a 5% increase, much higher than average in today’s economy. The professional has now waited an entire year for his income to be impacted and is now earning $44,100. He is still a level 5. In fact, if he is able to maintain this high level of performance and if his company is still able to offer him higher than average increases it will take him 4 years to move to Level 6

This is not for you. You do not have to wait 4 years to get the next level. You can improve your own personal economy today.

Here’s a comparison.

Let’s say your company pays 5% commission.  You would have had to sell $840,000 worth of goods or services to be at level 5 and earn $42,000.  Your productivity would only need to go from $70,000 to $73,500 monthly to earn the same increase as the professional.
What if you could create a fifth week?  What do I mean?  What if you increased your productivity so that your sales in 4 weeks rose to what you sell in 5.

Congratulations your personal economy is now Level 6

The best part is there is no ceiling. You can keep going as high as you can and your income keeps going up with it. I haven’t heard of a sales position where you will be told “sorry, you’ve hit the maximum delivered business allowed, we don’t pay after this level”.   Keep climbing.  You deserve it.

You determine the level.

It’s your personal economy.

It’s up to you!

What are you going to do to change it?

Share your economic growth plan below.

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