These are all characteristics that can describe one’s persona. Who you are, or at least how you are perceived. They describe what you stand for and what people can expect from you. As a sales leader I believe in representing yourself at your personal best all of the time; however, a term that is over-used and abused is “personal brand”. Why this term came about to describe one’s personal image is beyond me. It almost seems like an oxymoron.
Personal – human, intimate, living
Brand – product, thing, inanimate
Do Not Brand Me
Here are a few definitions for brand. When you read through them it’s hard to believe that any person would desire to have a “personal brand”.
a particular product or a characteristic that serves to identify a particular product
kind, grade, or make, as indicated by a stamp, trademark
a mark made by burning or otherwise, to indicate kind, grade, make, or ownership
a mark put upon criminals with a hot iron
any mark of disgrace; stigma.