….and many more
These are all characteristics that can describe one’s persona. Who you are, or at least how you are perceived. They describe what you stand for and what people can expect from you. As a sales leader I believe in representing yourself at your personal best all of the time; however, a term that is over-used and abused is “personal brand”. Why this term came about to describe one’s personal image is beyond me. It almost seems like an oxymoron.
Personal – human, intimate, living
Brand – product, thing, inanimate
Do Not Brand Me
Here are a few definitions for brand. When you read through them it’s hard to believe that any person would desire to have a “personal brand”.
a particular product or a characteristic that serves to identify a particular product
kind, grade, or make, as indicated by a stamp, trademark
a mark made by burning or otherwise, to indicate kind, grade, make, or ownership
a mark put upon criminals with a hot iron
any mark of disgrace; stigma.
Here’s another undesirable definition for the word brand
6. a fungal disease of garden plants characterized by brown spots on the leaves
There are only 57 days left to 2013. Take a personal inventory.
-How do you want people to see you?
-What do you want them to say about you when you leave the room?
-How do you think that this differs from reality?
-What can you do about it to make their perception of you match the image you want them to see?
We spend most of our time in the kitchen. Cooking, hanging out, talking, bonding as a family. I am lucky to have grown up in an Italian family of great cooks and even luckier to have married a man who loves cooking. Food has a way of bringing us together.
Since mornings are crazy busy and it’s tough to make sure that everyone starts the day right, two of my favorite kitchen items are our Vitamix blender and our Breville juicer. The first makes amazing smoothies, like my famous Harry Potter Booger Juice, dips, sauces, and even hot soup. It’s the bomb. Easy to use and super easy to clean. The juicer is equally easy – you put the apples in whole – and it makes amazing nutritious juice that everyone loves. Here’s one of our favorites. I find that there is nothing delicious about red delicious apples, but do not substitute them with other apples, these naturally sweeten the juice.
4 pink grapefruit peeled
4 red delicious apples
2 g protein
30 % vitamin A
72% vitamin C
5% vitamin B-6